This just in from MIT Technology Review:
http://www.technologyreview.com/blog/arxiv/26470/
The question amongst many beer enthusiasts, myself included is, why not just brew a beer to its ultimate perfection, rather than add a gizmo?
Another question that puzzles others is why doesn't the Mass-Mega-Swill Brewers in the US use the widget to improve the head and body of their poorly made beers?
Comments please.
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Because it would cost money and the mega-swill-brewers only spend money on advertising, not the beer itself.
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