Michelob-Amber Bock

I chose a pseudo-craft beer as my 100th review on BeerAdvocate in 2003. One of our duties as reviewers is to enlighten or warn the unsuspecting, so here goes. I sampled this horrible brew at The Tiki Bar, an outdoor grill on the beach on Marco Island. Michelob was test-marketing Amber Bock in several states and it was my misfortune for having vacationed in Florida at this time. It was a sunny and balmy afternoon. Bikini clad beauties were bouncing around, showing off what they had developed over the winter (quite a distraction from my relaxed reading and quite the chore of appearing disinterested with my girlfriend's harsh glare beating down upon the back of my neck). The smell of grilled shrimp and burgers wafted over me, exciting my remaining senses. I wandered over to the Tiki and noticed, with curious interest, Michelob Amber Bock on tap. Hmmm! How bad could it be? Well, despite my most excellent surroundings and laissez-faire attitude, the answer, to be kind is Disgusting!! Flat dark tan in color and rapidly vanishing off-white head. Sweet sugary malt and soaked corncob aroma. The pasty-mealy malt is difficult to swallow. This bland, sweet tasting, lightly hopped beer is in keeping with the A-B tradition of marketing over quality brewing techniques. Again A-B had the opportunity to enter the craft brew market by brewing a really fine bock beer. They chose instead, the road of mass-produced-type swill and major advertising campaigns. Argh! In case you’re still interested, the rest of my vacation went very well despite A-B’s attempt to ruin it.